What Makes AutoFix Auto Shop Coaching Truly Unique

Chris Coton talking to an audience of auto repair shop owners. Concept image of “What Makes AutoFix Auto Shop Coaching Truly Unique” | AutoFix Auto Shop Coaching.

At AutoFix Auto Shop Coaching, we proudly partner with auto shop owners to help them improve their operations and boost their profits. We’re the place to go when you want your auto repair shop to go beyond simply staying afloat to becoming a thriving and profitable business.

Many auto shop coaching companies are out there, but none are quite like us. Our team goes above and beyond to provide a unique and effective coaching experience for all our clients. So, when you come to us, you can count on getting great results while learning how to make your auto repair shop work for you.

Wondering how we’re different from other auto shop coaching companies? Here’s a look at several things that help us stand out from the competition.

Customized Approach

Our approach speaks to the needs of every auto shop we serve. After all, every shop is different, so we never use a cookie-cutter approach. Instead, we take the time to get to know each shop owner and learn all about their current operations, performance metrics, and goals.

Only through that process can we determine how to best coach each auto shop owner and help them take their business to the next level. Sometimes, we learn that the shop just needs our Profits and Cash Flow System. Other times, shops need our full support in creating proven processes and procedures that elevate their brand success.

We’re always prepared to provide you with the exact level of coaching you need to elevate your auto repair shop. You just have to let us know where you’re at, and we’ll meet you there and help lift you.

Industry Expertise

Our team can help auto repair shops achieve greatness because we understand every facet of the industry. We have decades of combined experience in the industry, including owning successful repair shops.

While working in the automotive world, we’ve learned about every shop’s unique challenges and how to overcome them. We’ve also learned how to spot critical improvement opportunities often missed by auto shop owners focused on simply staying afloat.

As a true coast-to-coast company, we also have clients in every market. We can apply our knowledge of regional differences when coaching you on improving your auto repair business.

Proven Results

As a premier auto shop coaching firm, we have a proven track record in helping owners improve their companies. We pride ourselves on our ability to save auto repair shops and help turn them into thriving businesses. Shop owners are always thrilled to see the significant improvements from partnering with our team.

Although we look at the big picture, we aim to measure improvements at every level. We’ll help you boost all your key performance indicators (KPIs), including revenue growth, customer satisfaction, and employee productivity. Our Scorecard for Success makes it easy and even a bit fun, too. Overall, we have over $50 million in ROI for our clients and counting.

Flexible Plans

To continually meet our clients where they’re at, we offer a variety of flexible coaching options, including:

  • Onsite
  • Virtual
  • Workshops and seminars

You can even catch Chris Cotton at automotive conferences nationwide if you’re regularly putting those on your calendar.

By offering flexible auto shop coaching plans, our team can effectively accommodate the unique needs and preferences of all the auto repair shops we serve. We want you to have the right level of support whenever and wherever you need it most, so please let us know how we can best help your shop.


Automotive technology is always rapidly evolving, bringing new and improved equipment, practices, and procedures to auto repair shops all over the nation and beyond. Although the tech advances come at a dizzying pace, we do what it takes to keep up with industry trends.

We don’t stop there, either. Our team always thinks about what’s coming next and how to deploy the newest advancements to our clients’ advantage. We keep our ears to the ground to hear the news as it develops to ensure that you get the best quality coaching at all times.


The most important part of the auto shop coaching process is the relationships we build with auto shop owners. Our coaches enjoy getting to know each of our clients and learning all about why they got into the industry and what they want to get out of their businesses.

We take building relationships seriously, so we can always serve as a key source of support for our clients. Once you’re in our network, you can count on getting key insights, guidance, and support whenever you need help boosting your business success. We’re also available for a friendly chat if you just want to share success stories and talk about the latest automotive news.

Ongoing Support

In addition to providing auto shop coaching on a one-to-one basis, we aim to keep you well-informed on all the best practices through our podcast and blog. You’re welcome to tune in or stop by whenever you’d like to get the inside scoop on how to operate your shop and achieve your goals effectively.

Our podcast “Weekly Blitz with Chris Cotton” runs about once a week, giving you up to an hour of advice, news, and insights to explore. Our auto shop coaching blog hits on all the latest guidance once a month to go even deeper in-depth on the best practices for running a successful business.

Ready to Partner with AutoFix Auto Shop Coaching?

If you want to take your auto repair shop to the next level, it’s time to get the auto shop coaching you need. You can call our team at AutoFix Auto Shop Coaching at (940) 400-1008. We’re also available through our contact form if you prefer. Either way, we’ll set up a great time to go over your business needs and learn all about what you want from your auto repair shop coach.

Listen to the Podcast



Skip to content