CHRIS IS CELEBRATING 11 + YEARS OF AUTO REPAIR SHOP COACHING!

Rev Up Your Business Growth and Success with Auto Shop Coaching

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Do you often feel like true business growth and success is just out of your reach? Are you sure you’re the only one facing your challenges, so reaching out for help is impossible?

If you answered yes to both questions, our AutoFix Auto Shop Coaching team has good news: You’re 100% unique, but your problems are not. Every struggling auto repair shop faces many of the same challenges—and while helping over 500 shops nationwide, we’ve certainly seen them all.

So, trust us when we say there’s a way forward for you, too. And it starts with getting out of your “fishbowl” and letting us share our automotive business insights.

To help you see what’s possible, here’s a look at how we’ve helped our clients improve their auto repair shops.

BY THE NUMBERS: HOW WE HELP ACCELERATE AUTO SHOP GROWTH

The best way to see our results is by looking at the numbers. That’s why we’ve created this rundown of all the key performance metrics we’ve improved for our clients. To simplify things, we’ve compiled data from four shops nationwide and looked at them separately.

As you look at the data, you’ll see how incremental changes make a big impact. And hopefully, you’ll also see what we mean when we say improvements are possible in every market coast to coast.

A QUICK NOTE ABOUT OUR METRICS

Before diving into the data, it’s important to know what the key performance indicators mean. Before you move forward, explore all the following business success vocab we’ll use in this auto repair shop performance overview.

Now that you know the data categories, let’s look at the facts and figures.

OUR AUTO SHOP COACHING RESULTS

When auto repair shop owners come to us for help, we take the time to learn about their challenges and create a strategy for improvement. To do that effectively, we ask two main things:

Using the answers to those questions, we create a winning strategy that helps each client’s business perform at its very best. You can see the results of our efforts for yourself by looking over these metrics and learning more about the shops used in this study.

Categories	East Coast 4 Months	Mid West 6 Months	South West 22 Months	West Coast 6 Months	Average
ROI	7.5x	3.6x	20x	6x	9.3x
Gross Profit	15.20%	10%	–	10.10%	11.80%
Net Profit	19.00%	9.10%	9%	6.30%	10.85%
Parts Gross Profit	15.30%	6.50%	Flat	5%	8.90%
Labor Gross Profit	11%	18%	9%	12.02%	12.50%
Technician Productivity	9%	19.22%	24%	5.80%	14.50%
Car Count Increase	Flat	Flat	14 per week	Flat	–
ELR Increase	15	$18.94	$31.07	Flat	$21.67
Net Profit $ per week	2196	3459	6945	2583	$3795.75
Weekly Revenue	–	7065	25521	Flat	16293
ARO Increase	$51.00	183	290	51	143.75

National

Our nationwide figures average all the data from four shops, so you can see what’s possible for your business. By working with us, your shop could see all the following increases:

Every shop is different, but your auto repair business problems are not. So, keep that in mind as you read on.

WEST COAST

Our West Coast shop is in Northern California. They came to us for help boosting their profits because they lost up to $500 weekly. Upon looking at their business, we found that their car count numbers were in the target range, but they needed little tweaks here and there.

Over several months, we helped them improve their tech productivity by 6%, gross profits by 10%, and net profits by 6%. Although we didn’t make big sweeping changes, this shop went from losing money to a net weekly profit increase of $2,600. Their ROI ended up being 6x.

SOUTHWEST

Our Southwest shop sits in Albuquerque, New Mexico. When we first learned about their shop, we found that they had good processes and techs ready to take on more work. We gradually made changes over several years, resulting in a 24% boost in tech productivity.

With the techs working at their best, the shop saw a 9% increase in labor gross profits. The service advisors put their all into creating better estimates, improving their closing ratio, and boosting customer loyalty for an ARO increase of $290 per ticket. A $25,000 weekly revenue increase followed, resulting in $7,000 more weekly net profit. Their ROI is a stunning 20x.

MID-WEST

Our Mid-West shop is located in South Texas and had a healthy car count from the beginning. What they needed to do was add digital vehicle inspections to their workflows and improve their other processes. As a result of those changes, they saw a 19% increase in tech productivity and an ARO boost of $183 per ticket.

After several months of coaching, their parts gross profit increased by 7%, and labor gross profits jumped by 18%. All that added up to a weekly revenue increase of $7,100. Net profits per week improved as well, to the tune of about $3,500. Their ROI landed at 4x.

EAST COAST

Our East Coast shop is in the Maine/Connecticut area. We instantly noticed their car count could improve but decided to get all the other areas sorted first. So, we worked on enhancing parts’ gross profits by 15%, labor gross profits by 11%, and tech productivity by 9%.

Within several months, they saw a $2,200 net profit increase weekly. Their ARO jumped by $51, too, setting the stage for excellent results when they turn up the marketing for higher car counts. Their ROI was nearly 8x.

THE POWER OF KNOWLEDGE AND
COLLABORATION DRIVES SUCCESS

Whether you’d like an average repair order increase or bump up your numbers across the board, your trusted automotive business coach Chris Cotton can help you. At AutoFix Auto Shop Coaching we strongly believe that the power of knowledge and collaboration drives success, which is why we aim to partner with every shop that needs a boost.

As your auto repair shop coach, we’ll take the time to learn all about your unique business and not-so-unique challenges. Then, we’ll create a personalized strategy to take your shop to the next level.

Rev Up Your Business Growth and Success with Auto Shop Coaching

BY THE NUMBERS: HOW WE HELP ACCELERATE AUTO SHOP GROWTH

A QUICK NOTE ABOUT OUR METRICS

OUR AUTO SHOP COACHING RESULTS

THE POWER OF KNOWLEDGE AND COLLABORATION DRIVES SUCCESS

THE POWER OF KNOWLEDGE AND
COLLABORATION DRIVES SUCCESS