CHRIS IS CELEBRATING 11 + YEARS OF AUTO REPAIR SHOP COACHING!

Rev Up Your Business Growth and Success with Auto Shop Coaching

chris cotton headshot
WE’VE BEEN FEATURED IN:
Do you often feel like true business growth and success is just out of your reach? Are you sure you’re the only one facing your challenges, so reaching out for help is impossible?

If you answered yes to both questions, our AutoFix Auto Shop Coaching team has good news: You’re 100% unique, but your problems are not. Every struggling auto repair shop faces many of the same challenges—and while helping over 500 shops nationwide, we’ve certainly seen them all.

So, trust us when we say there’s a way forward for you, too. And it starts with getting out of your “fishbowl” and letting us share our automotive business insights.
To help you see what’s possible, here’s a look at how we’ve helped our clients improve their auto repair shops.
Two men, one in a brown work jacket and the other in a suit, stand inside a green circle border. They are looking at and discussing something on a tablet.

BY THE NUMBERS: HOW WE HELP ACCELERATE AUTO SHOP GROWTH

The best way to see our results is by looking at the numbers. That’s why we’ve created this rundown of all the key performance metrics we’ve improved for our clients. To simplify things, we’ve compiled data from four shops nationwide and looked at them separately.
As you look at the data, you’ll see how incremental changes make a big impact. And hopefully, you’ll also see what we mean when we say improvements are possible in every market coast to coast.

A QUICK NOTE ABOUT OUR METRICS

Before diving into the data, it’s important to know what the key performance indicators mean. Before you move forward, explore all the following business success vocab we’ll use in this auto repair shop performance overview.
Now that you know the data categories, let’s look at the facts and figures.

OUR AUTO SHOP COACHING RESULTS

When auto repair shop owners come to us for help, we take the time to learn about their challenges and create a strategy for improvement. To do that effectively, we ask two main things:
A person is sitting and working on a laptop, looking thoughtful. Surrounding the person are text bubbles: one asks, "Is the shop profitable in all the right areas?" and the other asks, "Does everyone in the shop follow good processes and procedures?.
Using the answers to those questions, we create a winning strategy that helps each client’s business perform at its very best. You can see the results of our efforts for yourself by looking over these metrics and learning more about the shops used in this study.
Categories
East Coast
4 Months
Mid West
6 Months
South West
22 Months
West Coast
6 Months
Average
ROI
7.5x
3.6x
20x
6x
9.3x
Gross Profit
15.20%
10%
10.10%
11.80%
Net Profit
19.00%
9.10%
9%
6.30%
10.85%
Parts Gross Profit
15.30%
6.50%
Flat
5%
8.90%
Labor Gross Profit
11%
18%
9%
12.02%
12.50%
Technician Productivity
9%
19.22%
24%
5.80%
14.50%
Car Count Increase
Flat
Flat
14 per week
Flat
ELR Increase
15
$18.94
$31.07
Flat
$21.67
Net Profit $ per week
2196
3459
6945
2583
$3795.75
Weekly Revenue
7065
25521
Flat
16293
ARO Increase
$51.00
183
290
51
143.75
Our nationwide figures average all the data from four shops, so you can see what’s possible for your business. By working with us, your shop could see all the following increases:
Every shop is different, but your auto repair business problems are not. So, keep that in mind as you read on.

Our West Coast shop is in Northern California. They came to us for help boosting their profits because they lost up to $500 weekly. Upon looking at their business, we found that their car count numbers were in the target range, but they needed little tweaks here and there.

Over several months, we helped them improve their tech productivity by 6%, gross profits by 10%, and net profits by 6%. Although we didn’t make big sweeping changes, this shop went from losing money to a net weekly profit increase of $2,600. Their ROI ended up being 6x.

Our Southwest shop sits in Albuquerque, New Mexico. When we first learned about their shop, we found that they had good processes and techs ready to take on more work. We gradually made changes over several years, resulting in a 24% boost in tech productivity.

With the techs working at their best, the shop saw a 9% increase in labor gross profits. The service advisors put their all into creating better estimates, improving their closing ratio, and boosting customer loyalty for an ARO increase of $290 per ticket. A $25,000 weekly revenue increase followed, resulting in $7,000 more weekly net profit. Their ROI is a stunning 20x.

Our Mid-West shop is located in South Texas and had a healthy car count from the beginning. What they needed to do was add digital vehicle inspections to their workflows and improve their other processes. As a result of those changes, they saw a 19% increase in tech productivity and an ARO boost of $183 per ticket.

After several months of coaching, their parts gross profit increased by 7%, and labor gross profits jumped by 18%. All that added up to a weekly revenue increase of $7,100. Net profits per week improved as well, to the tune of about $3,500. Their ROI landed at 4x.

Our East Coast shop is in the Maine/Connecticut area. We instantly noticed their car count could improve but decided to get all the other areas sorted first. So, we worked on enhancing parts’ gross profits by 15%, labor gross profits by 11%, and tech productivity by 9%.

Within several months, they saw a $2,200 net profit increase weekly. Their ARO jumped by $51, too, setting the stage for excellent results when they turn up the marketing for higher car counts. Their ROI was nearly 8x.

THE POWER OF KNOWLEDGE AND
COLLABORATION DRIVES SUCCESS

Whether you’d like an average repair order increase or bump up your numbers across the board, your trusted automotive business coach Chris Cotton can help you. At AutoFix Auto Shop Coaching we strongly believe that the power of knowledge and collaboration drives success, which is why we aim to partner with every shop that needs a boost.

As your auto repair shop coach, we’ll take the time to learn all about your unique business and not-so-unique challenges. Then, we’ll create a personalized strategy to take your shop to the next level.

© 2024 Autofix auto shop coaching

white shop marketing pros logo
Skip to content