My Philosophy: Transforming Auto Repair Shops through Personalized, Relationship-Based Coaching
At AutoFix Auto Shop Coaching, our philosophy is simple: empower independent auto repair shops to thrive in today’s competitive market by building meaningful relationships and providing personalized, expert coaching. We believe that every shop is unique, and cookie-cutter solutions don’t cut it anymore. Instead, we take the time to understand your business, your challenges, and your goals, then craft strategies tailored specifically for you.
A Deep, Personal Connection
For years, Auto Fix founder Chris Cotton struggled to define exactly what we do at AutoFix. Terms like “consultant” or “business coach” didn’t feel right—they were too generic, too impersonal. Over time, it became clear that what we offer is more than just coaching—it’s a partnership built on trust and a deep understanding of what makes each shop tick.
We start by getting to know you on a personal level—not just your business metrics, but your vision. What keeps you up at night? What’s your dream for your shop? Only by understanding these personal drivers can we help you build a business that reflects your values and vision. This relationship-based approach is at the heart of everything we do.
More than Just Business – It’s About You
Running an auto repair shop is about more than just fixing cars. It’s about juggling operations, managing teams, solving problems, and finding new ways to grow your business. Our approach to coaching is designed to help you tackle these challenges by working with you to create a custom playbook for success, tailored to your shop’s specific needs and goals.
We don’t believe in one-size-fits-all solutions. Instead, our goal is to help you improve everything from operational efficiency to financial management and employee development. We’re not just here to give you advice—we’re here to help you build a business that you can be proud of.
Long-Term Partnership for Sustainable Growth
Our coaching isn’t about quick fixes. We’re committed to your long-term success. As your business evolves, so do our strategies. We’re with you every step of the way, providing the tools, guidance, and support you need to navigate challenges and seize opportunities as they arise.
Whether you’re struggling with cash flow, marketing, team management, or customer acquisition, our approach is always the same: we get to the root of the issue and work with you to find sustainable solutions. We’re in this for the long haul, helping you grow your business step by step, from where you are today to where you want to be tomorrow.
Integrity and Community at the Core
At AutoFix, we believe that independent auto repair shops are the backbone of local communities. Our goal is not only to make your business more profitable, but to help you build a reputable, responsible shop that positively impacts your employees, customers, and community.
We are committed to promoting sustainable growth and ethical business practices, ensuring that every success you achieve benefits not only you but the people around you. When your shop thrives, your team thrives, and your customers get better service—that’s what makes this journey worthwhile.
A Philosophy Built on Real-World Experience
With over 30 years of hands-on experience in the auto repair industry, AutoFix founder Chris Cotton has lived through the ups and downs of running a shop. This real-world knowledge is at the core of AutoFix’s coaching philosophy. Unlike generic coaches, our strategies are rooted in practical, proven solutions that work specifically for auto repair shops like yours.
Our personalized, relationship-based coaching is designed to help you avoid common pitfalls, seize opportunities, and make decisions with confidence. We’re not here to tell you what to do—we’re here to help you write your own playbook for success.
Let’s Build Your Success Story Together
At AutoFix Auto Shop Coaching, our philosophy is simple: build businesses that make a difference. Through personalized, relationship-based coaching, we’re here to help you transform your auto repair shop into a thriving, profitable, and respected business. Let’s work together to build a shop that reflects your values and vision—one that makes a lasting impact on your community.
Ready to take your shop to the next level?
Schedule a free consultation today and let’s start crafting your success story.
Here is a review from a happy client:
“Our business has been running into trouble since our takeover, and it has been very difficult to keep it profitable. We were alarmed and found Chris, let me tell you he is a blessing to this industry and treats the business like it’s his own. We are improving and getting on track in just a very short time after Chris has been applying his magic 😀 Chris goes above & beyond to support in a very quick and diligent manner, he is straightforward, speaks out the reality, and puts things into perspective. Another rescue to our business is his vast network in the automotive world, of which we are reaping the benefits in many ways. Having the ability to tap into his many years of experience, is priceless and we feel much more comfortable now that he is our go-to consultant. Chris, we are really glad to have you and truly appreciate your commitment and dedication.” — Rakan K.
You can trust that AutoFix is dedicated to one cause, and only one: Save Our Shop.
One call to an auto repair shop coach can mean the difference in the auto repair industry in the United States between closing the doors and having a windfall year. Give Chris a call today to see if AutoFix is right for you. Together, you will fill out a Scorecard for Success and see what the strengths and weaknesses of your auto repair shop business are. We can look up information on your auto repair shop and show you what we see about your business. Then, we can do a consultation so you can tell me more. Chris is a very unique accountability coach in the auto repair industry. He does not require contracts and will meet with you for 2-3 consultations, for one month. You can learn what he does, get a little bite of how he can help you, and decide if you want to work with him after that first month. This offer is risk-free for the shop owner for one month–no contracts, ever! Let’s Save Our Shop! We look forward to you having you contact us.
