Diesel Repair Shop Coaching That Delivers Results with AutoFix Coaching

When people think of AutoFix Auto Shop Coaching, their minds usually go straight to general automotive repair. And that makes sense—we’ve made our name helping independent auto repair shops across the country build systems, scale smart, and boost profitability.

But here’s something you might not know:

diesel repair shop coaching by AutoFix Auto Shop Coaching. A RAM truck with its hood and door open undergoing diagnostics inside a well-lit repair facility.

We’ve Always Worked with Diesel Repair Shops

Not just occasionally, not just once or twice—we’ve consistently partnered with diesel shops for years, applying the same proven blueprint we use with auto repair shops… just dialed in for the unique needs of diesel.

Whether you specialize in Powerstroke, Cummins, Duramax, light-duty diesel, fleet maintenance, or you’re a full-blown medium and heavy-duty truck repair shop, we’ve been there. And we’re here to tell you: diesel is just another niche—and niches are where we shine.

Diesel Is a Niche—Just Like Euro or Hybrid

Let’s set the record straight: diesel isn’t some mysterious, unreachable vertical. From a coaching and operational standpoint, it behaves much like any other specialty repair business.

Think of it like working on European vehicles. The customers are different. The techs are different. The parts are different. The tooling, pricing structure, and even the labor matrix might be different.

But the business principles? Those stay the same.

At AutoFix, we start with what’s under the hood of the business, not just the truck.

What We Help Diesel Shops With

Financial Clarity with Real KPIs

Diesel work often commands higher tickets, but margins can get tight fast, especially with fleet accounts. We help you track the right KPIs (like average estimate, labor hours per RO, and effective labor rate) and show you how to structure pricing for both fleet and retail customers.

Technician Productivity & Pay Plans

Diesel techs are a rare breed. Finding and keeping them is a challenge, especially with the technician shortage. We’ve worked with owners to build motivating pay plans that balance hourly guarantees with performance incentives. And yes, we’re all about preserving work-life balance, even in heavy-duty shops.

SOPs for Everything from Diagnostics to Drop-Off

From DOT inspections to regen issues and injectors, diesel work isn’t always as straightforward as a brake job on a Corolla. We help shops create and implement standard operating procedures so the team runs like a well-oiled Cummins.

Building a Brand (Not Just a Book of Fleets)

You don’t want to be the best-kept secret in town. We help diesel shops build a reputation that earns them the right customers—those who value quality work, trust your team, and aren’t just looking for the cheapest invoice.

Leadership Coaching for Owners

Whether you’re wrenching and running the shop or you’ve got a GM in place, we work with you to strengthen your leadership, delegate effectively, and free up your time to own the business instead of it owning you.

Common Coaching Wins for Diesel Shops

  • Switching from net-30 accounts to upfront payment options and getting cash flow back on track
  • Replacing outdated flat-rate pay structures with hybrid pay plans that reward performance and team loyalty
  • Building parts margin strategies specific to diesel parts availability and core costs
  • Training service advisors on how to sell value to fleet managers and owner-operators alike
  • Expanding revenue with add-ons like alignments, tires, and PM programs without overcomplicating the business

Been Thinking About Coaching for Your Diesel Shop?

If you’ve ever thought to yourself, “I need someone who understands diesel… but also understands how to run a business,”—that’s us.

We’ve helped dozens of diesel shops go from chaos to control, from owner-burnout to owner-freedom. Our coaching isn’t a cookie-cutter model—it’s tailored to your shop, your goals, and your specific challenges in the diesel niche.

You don’t have to figure it all out alone. And no, we won’t try to make you into an “auto repair shop”—we’ll help you build the best version of your diesel shop possible.

Let’s Chat

With AutoFix’s specialized diesel repair shop coaching, you’ll gain the tools, systems, and confidence to grow without burnout.

If you’re curious about how AutoFix Auto Shop Coaching can help your diesel repair shop grow and run smoother, schedule a quick discovery call. No pressure—just two shop people talking business.

Schedule Your Call Here
Or shoot us a message at chris@autofixsos.com

Let’s keep the diesels rolling and the business booming.
– Coach Chris Cotton & the AutoFix Auto Shop Coaching Team

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