ATV & UTV Repair Shop Coaching That Gets Powersports
Looking for ATV/UTV repair shop coaching that actually understands powersports? You’re in the right place.
If you’re running an ATV or UTV repair shop, you already know: this isn’t your average repair business. It’s a different breed of machine, a different type of customer, and often, a different way of doing business altogether.
And yet—it’s still a shop.
It still has service advisors, techs, parts issues, and customers that need to be wowed. That’s why at AutoFix Auto Shop Coaching, we don’t just coach general auto repair shops.
We work with powersports shops too—especially ATV/UTV repair centers—and we’ve been doing it for years.
Our ATV/UTV repair shop coaching is built to fit your niche, not the other way around.
Powersports Are a Niche—But the Business Game Is the Same
Let’s be real: ATV and UTV repair is exploding. Whether your customers are hunters, ranchers, overlanders, or weekend warriors, these vehicles are getting used—and abused—more than ever.
But just because you’re working on Polaris, Can-Am, Honda, or Yamaha instead of Toyota or Ford doesn’t mean your business challenges are all that different. If anything, they’re more intense.
We’ve worked with ATV/UTV shops across the country, and here’s what we’ve learned:
If you can get the business model dialed in, this niche can be wildly profitable—and a hell of a lot of fun to run.
How AutoFix Helps ATV/UTV Repair Shops
We bring the same proven systems that help general repair shops scale—but we fine-tune them for the quirks and chaos of the powersports world.
Smarter Scheduling & Workflow Management
You’ve got seasonal swings, parts delays, and jobs that come in looking like they’ve been through a warzone. We help you build a better intake process, write clearer estimates, and prioritize workflow based on parts availability and job complexity.
Build a More Profitable Ticket
Let’s be honest—most ATV/UTV tickets are way underpriced. Customers often think it’s “just a toy,” but that doesn’t mean it’s cheap to fix. We help advisors confidently sell inspections, upgrades, and PM services so you’re not just slapping on parts—you’re building value.
Hiring and Retaining Techs That Get It
You need someone who understands off-road equipment, diagnostics, wiring, suspension, and fabrication. We help you attract the right people, compensate them fairly, and build a culture that keeps them in the shop.
Custom Pricing Strategies
From OEM-only models to aftermarket upgrades, powersports repair is a wild mix of parts sourcing, fabrication, and specialty labor. We help you make sense of your pricing model, whether you’re dealing in warranty work, insurance claims, or retail upgrades.
KPI Tracking—Without the Guesswork
Yes, you can track labor hours per repair order, average ticket, and effective labor rate in a UTV shop. And yes—it’s worth it. We’ll show you how.
These are just some of the results powersports shop owners see with focused ATV/UTV business coaching.
Common Wins from Coaching ATV/UTV Shops
- Breaking through seasonality with smart pre-season and post-season campaigns
- Expanding service menus to include upgrades, lift kits, snorkels, wraps, and performance mods
- Creating build-and-tune packages that drive repeat revenue
- Implementing inventory systems that actually work for your fast-moving and slow-moving SKUs
- Getting service writers to speak the language of the off-road customer: performance, durability, and fun
This Isn’t a Side Hustle—It’s a Real Business
Too many powersports shop owners treat their business like it’s still just a “passion project.” That’s great—until it starts running you instead of you running it.
If you’re working 60 hours a week, missing weekends on the trails, or struggling to hire someone who can take a day off for you… it’s time for a new plan.
And that’s where we come in.
Ready to Grow the Right Way?
If you’re tired of winging it—or if you’re growing so fast it’s getting out of control—AutoFix Auto Shop Coaching can help. Our ATV/UTV shop coaching isn’t one-size-fits-all. We build real plans based on your shop’s goals, your local market, and your customer base.
Let’s set up a quick call and see if we’re a fit. No pressure. Just shop talk.
Schedule Your Free Strategy Call Here
Or email chris@autofixsos.com and we’ll get you on the calendar.
Off-road machines are built for fun. Your business should be, too.
Let’s get it running smoother, faster, and more profitably than ever
– Coach Chris Cotton & the AutoFix Auto Shop Coaching Team
