Are you looking to pump up your business and get people thinking about your auto repair shops year-round? You need to harness the power of seasonal marketing ideas for your shop. Each season presents its own challenges for drivers, allowing you to pinpoint their specific needs and offer timely solutions. That way, you can simultaneously serve as their trusted car care partner and elevate your shop’s success. Here are some ideas to help you get started.
Autumn: Gear Up for Change
The weather’s taking a turn, but it’s not quite freezing outside, so it’s a great time to prepare for the colder months. Use these autumn-inspired ideas to keep your customers engaged.
The chilly days are coming, making it the perfect time to check if cars stay warm inside. Offer sweet deals on thermal testing to ensure your customers’ heaters and defrosters are ready to keep customers warm.
Fall Maintenance Packages
With the holidays on their way, your customers likely want to save money, but that doesn’t mean they can skimp on car maintenance. Help meet them in the middle by bundling key services like oil changes, brake checks, and wiper replacements for one low price.
Emergency Kit Sales
With unpredictable weather ahead, your customers definitely need emergency kits in their cars. You can help them get prepared by selling premade kits packed with essentials like jumper cables, flashlights, and first aid items.
Winter: Prepare for the Chill
Frosty mornings, snowflakes, and the scent of pine in the air all mean winter has arrived. Help your customers brave the cold with these fabulous ideas.
Winter Tire Sales
Snow and ice make for tricky travels through the winter months. So, now is the time to hold big winter tire sales, helping boost your profits while keeping your customers safe on slippery roads.
Customer Appreciation Days
A little warmth goes a long way in cold months. Show your customers you appreciate their visits by offering free coffee, cookies, and special discounts for one week this winter.
Collaborative Community Events
The holiday season is all about giving and lifting up your community. Show how much you care by partnering with local businesses for events like toy drives, holiday meal deliveries, and more. Bring customers back to your shop afterward by offering discounts for donating toward the cause.
Spring: Refresh and Revive
With flowers blooming, it’s time to shake winter’s slumber and get a fresh start. Dive into these spring-themed offers to rejuvenate both cars and customer relationships.
Fluid Flush Fest
After winter ends, almost every car needs a little TLC. Offer deals on fluid flushes and changes to revive vital fluids, including oil, coolant, and brake fluid.
Spring is all about growth. So, focus on growing your customer base by giving discounts to customers who bring in friends and family. Step up the rewards with the number of referrals brought in to inspire a little friendly competition.
Maintenance Bundle Deals
The spring season is another excellent time for maintenance bundles. Think tire rotations, wheel alignments, engine and cabin air filter changes, oil changes, and AC service to get people through the doors.
Summer: Get Ready for Road Trips
Sunshine, open roads, and beach vibes call for road trip adventures galore. Ensure your customers’ rides are prepared to hit the road with these sizzling offers.
Fuel Efficiency Checks
With vacations on the horizon, help drivers save on gas with a discount fuel efficiency checkup. Offer this service as a part of a package deal to encourage customers to spend more to save more.
Road Trip Inspections
Fuel efficiency is not the only thing your customers need to consider to enjoy their summer travels to the fullest. They must also check their car’s major systems to ensure they’re trip-ready. To help them out, offer free road trip inspections for a limited time.
Loyalty Program Incentives
As outdoor temperatures rise, you can also heat things up by offering loyalty program incentives. Maybe offer your regulars extra points for their July visits or provide even bigger rewards during the summer.
Get Business Coaching for Help Creating Year-Round Deals
As you seek ways to enhance your business success, why not find a trusted partner of your own? At AutoFix Auto Shop Coaching, Chris Cotton and the rest of our team offer the business coaching services your shop needs to grow and thrive.
When you partner with us, you get all the best auto repair shop coaching services and our endless support. We’re also always happy to point you toward the leading marketing ideas and auto shop marketing companies.