About the Business Coaching Program

At AutoFix Auto Shop Coaching, we understand that running a successful auto repair shop is about much more than just fixing cars. It’s about sustainable growth, operational efficiency, and achieving the goals that truly matter to you as a business owner. Our business coaching program is designed to take your auto repair shop from where it is today to where you want it to be—by providing personalized, expert guidance that aligns your business vision with your personal goals.

AutoFix Auto Shop Coaching Program; Auto coach and Auto shop owner shaking hands at auto shop

Many business coaches focus solely on business metrics, but we believe that real success happens when your personal and professional goals are in sync. Our approach goes beyond traditional coaching to offer a relationship-based partnership where we work with you to create a business that reflects your vision, values, and ambitions.

A Tailored Approach to Coaching

Every shop owner has different challenges and dreams. That’s why our coaching process starts by getting to know you and your unique needs. We take the time to understand your goals—whether it’s growing your customer base, improving your operations, or boosting profitability—and then help you develop a customized roadmap to achieve them.

Led by Chris Cotton, who has over 30 years of real-world experience in the auto repair industry, we provide tailored strategies and hands-on guidance to help your shop succeed. Chris will meet with you regularly, either weekly or monthly, to keep you on track and adjust your plan as needed to ensure continuous progress toward your goals.

The Role of Accountability in Coaching

Accountability is a core element of our coaching program. As a business owner, you already wear many hats, and sometimes you just need someone to keep you focused on the right tasks. Our role as coaches is to motivate you, challenge you, and hold you accountable to the commitments you’ve made to yourself and your business.

We’re not here to run your business for you, but to help you stay on course. Think of us as a partner who will push you when needed, provide a sounding board for new ideas, and ensure that you’re always moving closer to your vision of success.

AutoFix Auto Shop Coaching Program; Stressed out middle aged business man

Confidence, Clarity, and Long-Term Success

At AutoFix, we believe that confidence is key to running a successful business. When you have the support of a coach who understands your industry, you can approach every challenge with clarity and confidence. Our coaching gives you the space to step back, assess your business, and make strategic decisions that drive growth and profitability.

As your shop grows, our coaching evolves with you. We’re committed to being a long-term partner, celebrating your wins and helping you adjust to new challenges as they arise. With our relationship-based coaching, you’ll always have someone in your corner who’s invested in your success.

Identifying Blind Spots and Solving Real Problems

When you’re in the thick of running a shop, it’s easy to overlook issues that could be holding your business back. That’s why having an outside perspective is so valuable. At AutoFix, we’ll help you identify blind spots in your operations—whether it’s pricing, marketing, or team management—and work with you to find sustainable solutions.

Our coaching isn’t about quick fixes. It’s about understanding the root causes of your challenges and helping you implement changes that create long-lasting improvements in your shop’s performance.

Developing Your Leadership and Team

Your team is one of your greatest assets, and when they grow, your business grows. As part of our coaching program, we offer support in employee development, helping you build a team that is motivated, skilled, and aligned with your shop’s goals.

We’ll work with you to create a culture of leadership within your shop, providing training and tools to help your employees take ownership of their roles. This not only boosts employee retention but also improves the customer experience and helps you run a more efficient, productive shop.

Financial Planning for a Stronger Future

Financial management is critical to the success of any auto repair shop. From improving cash flow to planning for long-term growth, AutoFix helps you make smart financial decisions that strengthen your business. We’ll guide you through the process of creating a financial plan that supports your vision and ensures your shop is set up for sustainable growth.

Building a Business That Reflects Your Values

At AutoFix, we believe that a successful business is one that reflects the values and goals of its owner. That’s why our coaching is designed to help you build a business that not only achieves financial success but also makes a positive impact on your community, your employees, and your customers.

We’re here to help you create a shop that you’re proud of—one that grows sustainably, delivers exceptional service, and makes a lasting difference in the lives of those it serves.

Get Started with AutoFix Auto Shop Coaching

Are you ready to take your auto repair shop to the next level? At AutoFix Auto Shop Coaching, we’re here to help you achieve the success you deserve. Whether you’re facing immediate challenges or looking to plan for long-term growth, our personalized coaching program will provide the guidance and support you need.

The first step is simple: let’s have a conversation. We’ll discuss your goals, challenges, and how we can help you build a business that reflects your vision. No pressure, no obligation—just a chance to see if the AutoFix approach is right for you.

Schedule a Free Consultation today, and let’s start building a business that makes a difference.

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