Hi, I'm Michael Doherty & I am A Service Advisor Coach

I HELP BUSINESS OWNERS MAKE MORE MONEY & GAIN FREEDOM.

About

With 28 years of experience in the automotive industry (1996 to present), I have worked in various roles including porter, vehicle detailing, parts procurement, billing, appointment scheduling, estimate creation, and client sales. I excel in shop workload dispatch, effective communication with clients and team members, as well as pre- and post-visit follow-ups. My focus is on building and maintaining strong client relationships.

Education

  • High School Graduate
  • WeMoCo Trade School, Machine Shop (2-year program)

Mission Statement

With extensive knowledge and a relatable approach in the service advisor role, I am dedicated to helping automotive shops strengthen and retain client relationships.

“Dream big, work hard, and stay humble.”

Michael Doherty headshot
Service Advisor Coach and Host of the AutoFix AdvisorCast Podcast Automotive Service Advisor | Husband | Father | Automotive Enthusiast Raleigh, North Carolina, USA
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