Are you looking for a way to attract excellent employees to your auto repair shop quickly? If so, you can use Indeed to land your job postings in front of skilled techs, service advisors, managers, and other key players. However, to get the best results, you must take just the right approach to avoid getting dinged by the algorithm. Are you wondering just what it takes? Here’s a look at how to use Indeed to find the top talent and get them working at your auto shop.
Why Use Indeed to Find the Top Talent
When you want to maximize the number of people who see and respond to your job ad, there’s no better place to do it than Indeed. With over 200 million daily visitors, their reach is unmatched by any other job board.
Beyond that, they make it easy for job seekers to upload their resumes and apply to jobs that match their skills and experience. It’s simple for employers, too. Just create your job listing, and then place it on the site with just a few clicks of the button. Then, you have to wait for the system to display your ad to the right parties and send tons of applicants your way.
Tips on How to Use Indeed Successfully
Although Indeed makes it easy to put your job listings online where relevant applicants will see them, their algorithm can work against you if you don’t take the right approach. Fortunately, all you have to do is follow these simple steps to ensure your ads stay relevant and help you find the best employees.
Always Create Fresh Ads
Job seekers don’t want to see the same old ads again and again. They want the newest, freshest offerings to pop up with each search. That way, they can land their resume in front of as many companies as possible in a short amount of time.
So, to satisfy that desire, Indeed’s algorithm favors new ads over the old, leaving your updated listings in the dust time and time again. You can get around this by creating a new ad each time you need to post your job listing. With that move, the system will promptly show your ad to potential applicants with speed.
Include an Engaging Video
People love video content — and job seekers are no exception. With an engaging video, you can get up to 30% more views and many additional applications for each ad you post.
Plus, your video lets job seekers know what your auto repair shop is all about, so they can decide if it’s the right fit. To help them make that decision, use your video to provide a walkthrough of the shop and talk a bit about your company culture.
If they like what they see, they’re more likely to move through every phase of the interview process and accept your job offer if you decide to go ahead with the hire. You’ll then waste less of your time vetting applicants by giving them an inside look at all your auto repair shop has to offer.
Bump Up Your Budget
When it comes to finding the top talent, you need to invest in the search to get the best results. Much like Google Ads, Indeed only shows your job listing until your daily budget runs out. After that, it doesn’t matter how well job seekers match your preferences; they won’t get to see your ad.
So, aim to set your budget at around $80 to $100 per day to get around that problem. You can then rest assured that your ads are landing in front of all the right people, and you’re not missing out on attracting fantastic employees.
Keep a Tight Runtime
Although it might make sense to run your ads until you fill the position, Indeed’s algorithm provides diminishing returns. The longer your ad stays up, the fewer matches it gets, despite a high daily budget.
So, keep it fresh by only running your ad for 14 days at the very most. If you don’t fill the position by then, create a new ad and try again.
Upon using these tips, Indeed will undoubtedly help you find the top auto techs, service advisors, and other vital employees for your auto repair shop.
Need Help Using Indeed? Call Your Auto Repair Coach
Whether you need one-on-one support on using Indeed or want an accountability partner, you can look to Chris Cotton at AutoFix Auto Shop Coaching. All it takes is a quick call to 940-400-1008 to start the conversation about what your auto shop needs to grow and thrive. You’re also welcome to use the online form to set up a callback at a convenient time and date.
During your call, you’ll get the guidance and support you need to save your auto repair shop and keep the top talent on the books. You can then follow the steps to success and watch in awe as your shop performance exceeds your wildest expectations. So, feel free to reach out any time you need an auto repair coach on your side and rooting for your success.
